Featuring:
MARTIAL ARTS PROGRAMMING 24/7
EXECUTIVE SUMMARY
The Martial Arts Action NetworkTM (T.M.A.A.N.) was created to bring a highly entertaining new cable television network - featuring action/adventure movies, health & fitness series, and sports events – to the general public. It will be an advertiser-supported interactive television programming service with a significant product sales component. A companion web site is currently being developed and it will feature video-streamed content from T.M.A.A.N. as well as a strong e-commerce component.
The Mission
To satisfy the growing demand for action-oriented & fitness programming and to give viewers access to National and International Martial Arts events (all disciplines). To entertain and educate the viewing audience by presenting the wide diversity and excitement of the entire spectrum of the Martial Arts worldwide and to become the number one destination for the millions of fans and participants of the Martial Arts as well as all other action/adventure/health & fitness content.
The Market
Consumers currently attracted to Martial Arts and Health & Fitness related programming are predominately males between the ages of 18 to 34. This represents a domestic core audience potential of 14 to 30 million. In addition to this core audience, the Martial Arts are experiencing a growing interest from women in the same age demographic and also children. Also more than 50,000,000 consumers regularly enjoy action-oriented programming, which will add to our target audience even further. Plus you can also factor in 200 million potential viewers internationally. High potential prospects for advertisers and sponsors include distillers, brewers, automotive, financial services, recording industry, film industry, travel and certain national retail chains. The bulk of the initial distribution of T.M.A.A.N. will be from cable operators that offer their customers digital tiers. Eventually T.M.A.A.N. will also be distributed on digital terrestrial tiers offered by broadcasters as well as being available 24 by 7, via video streaming, on T.M.A.A.N.’s companion web site. In addition, distribution will be sought on DirecTV and The Dish Network, which combined reaches more than 20 million households.
Competition
T.M.A.A.N.’s strongest competition is, in essence, all other programmers seeking distribution on digital tiers. Currently there are two other programmers attempting to provide 24 hours of Martial Arts programming on broadcast, cable or DBS – but we have a considerable lead in getting into the marketplace first.
Programming
T.M.A.A.N.’s programming will be designed for both existing fans and those viewers new to the genre. The channel will air programs 24 hours per day seven days per week. Each day's programming will be comprised of a six-hour block of programming that will rotate throughout the day. This will enable all time zones to experience the schedule at appropriate dayparts.
T.M.A.A.N.’s programming blocks will include popular action films and be anchored by original health & fitness series focusing on the most popular disciplines. These blocks will then be interspersed among original and classic martial arts theatrical films as well as interviews with current and past champions. This original programming will be informative, entertaining, interactive, and economical to produce.
Distribution
Success of the Network will be significantly influenced by the size of its audience, which in turn will be strongly affected by the extent to which the network is available to television households throughout the United States. In order to maximize its household coverage during the first five years, T.M.A.A.N. will concentrate on securing carriage on all existing cable operators’ digital tiers (as of 3/1/04 there were more than 18 million of these households). In addition, efforts will be directed to obtain carriage on operators’ non-digital tiers. Simultaneously, the network will seek alternative and secondary distribution via wireless cable, DBS and digital terrestrial tiers.
The Channel expects to launch during the third quarter of 2005 with 5 million subscribing households. Year Two will end with 6.5 million households, Year Three with 8 million, Year Four with 10 million and Year Five with 15 million households. There will be 48.2 million households, in the Year 2005, with digital cable or digital terrestrial service (source: Broadband Technology 2/1/02).
Advertising Sales
T.M.A.A.N.’s total viewing audience and the demographic composition of its viewers, as reported by the major media research organizations, will largely determine sales volume. This viewership data and other key information related to the Channel’s cost-effectiveness will be communicated to the highest-potential advertiser prospects through a targeted campaign of personal selling, supported by direct mail, advertising and publicity. In 2002, the average cable network (under 30 million subscribing households) generated $1.90 per sub in advertising revenue. T.M.A.A.N. is projecting that in Year One it will generate 40% of that average, 55% in Year Two and 70% in Year Three.
Product Sales
As the audience for T.M.A.A.N. grows, so will the importance of this revenue stream. The network will offer both proprietary and widely distributed videos, and in addition the network will sell both proprietary and popular martial arts-related products from a variety of manufacturers. It is projected that product sales will generate $0.7 per sub per year – each year of the plan starting with Year Two.
Operations
Positions that need to be filled immediately, post funding, are: CFO, VP/GM, VP Advertising Sales, VP Affiliate Sales, and VP Programming & Production. The Network has identified several individuals for each of these positions that have expressed an interest in joining T.M.A.A.N. Each of these well-known industry professionals is a seasoned veteran and is committed to helping The Martial Arts Action Network TM achieve success in the marketplace.
It's Time To Take Action
If you would like information on this project you
may write to:
The Martial Arts Network Inc.
11435 A Palmetto Park Rd.
Boca Raton, Florida 33428
To speak with a either Mr. Interdonato or Mr. Tramontano call (561) 482-9049
To send E-Mail To The Martial Arts Network you can fill out the form and send it
to us today! Upon verification of your personal information a Business Plan and
Trailer will be made available.
Please fill out this form, below and send it to Ron Tramontano.